Drive to Shine

Commissioned by Aisin for Milan Design Week 2016

Design : Hideki Yoshimoto + Edward Slater
Milano Design Award 2016 - Best Engagement Award

Cogs of different size mesh with each other and rotate slowly. Light shines through perforations in each cog to create a projection on the floor reminiscent of dappled sunlight in woodlands. The field of light is a symbol of affluence and pleasure provided by cars. The cogs that create the field are a symbol of Aisin, which has been supporting the society. At the climax of the tunnel is a large “tree” which acts as the core element of this installation. Every cog and its light is connected to this tree; when people touch the trunk of the tree, light spreads from this point to all the cogs as if energy was conveyed to the whole tunnel. This engagement of the audience will indicate that it is actually people in society who keep Aisin driving forward.

* Photos by Daisuke Ohki

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